Design — London

Design that gets built.

Brand identity, websites, products and packaging — designed by a studio that also builds the spaces they live in.

The difference

Designed to survive reality.

Most identities are designed on screen and die on contact with the real world — the signage that doesn’t fit, the interior that ignores the brand book, the packaging that can’t be manufactured at cost. Our design team sits beside ARB-registered architects, so every identity we draw is tested against how it will be built, printed, fabricated and inhabited.

The result: brands that look as good on a facade as they do on a screen — and never need a second agency to ‘translate’ them into the physical world.

Services

Four ways in.

Strategy to system

Brand Design

Naming, identity systems, guidelines and art direction.

Identity

Built to convert

Web Design

Fast, search-first WordPress websites designed to convert.

Digital

Concept to prototype

Product Design

Physical products, devices and 3D visualisation.

Product

Shelf to unboxing

Packaging Design

Retail-ready packaging, unboxing and print specification.

Packaging

Proof

Recent design work.

Flagship live at Selfridges

By Dr Vali × Selfridges

Brand and build for a beauty flagship inside Selfridges.

Retail · W1

Identity to interior in 10 weeks

Saffron Table

Identity and interior language for a modern Indian dining concept.

Brand · Hospitality

Have a brand that needs building?

Tell us what you’re planning — a flagship, a headquarters, a home, or a brand that needs a building. We reply within two working days.