Case study — Retail · Brand + Build
By Dr Vali
× Selfridges.
A doctor-led beauty brand, given a physical home on Europe’s most competitive retail floor.
01 — Brief
The ask.
By Dr Vali needed more than a concession; it needed the brand’s clinical credibility and warmth to survive translation into 3D, inside Selfridges’ exacting design guidelines and a trading floor that never closes.
02 — Approach
The work.
One FLHRE team carried identity and architecture together: the brand’s visual system informed the fixture geometry, material palette and lighting temperature, while Selfridges’ approvals, logistics and out-of-hours works were managed in parallel. Product display, packaging presence and the digital campaign assets — including 3D product animation — were designed as one continuous language.
03 — Outcome
The result.
The concession opened on programme, with zero lost trading days for neighbouring floors, and the brand’s environment now performs as its most persuasive piece of marketing. The same design language extends across packaging, campaign film and web.
FLHRE understood our brand better than we did — and then built it. The concession looks like us at every scale, from the facade line to the last fixture.
V. SharmaFounder — By Dr Vali
Ready when you are.
Tell us what you’re planning — a flagship, a headquarters, a home, or a brand that needs a building. We reply within two working days.